http://www.alexridore.com Alex Ridoré Tue, 21 May 2013 00:10:35 +0000 http://www.alexridore.com en http://www.alexridore.com/Experiment-101 http://www.alexridore.com/following/alexridore.com/Experiment-101 Tue, 21 May 2013 00:10:35 +0000 Alex Ridoré 5647136 America's IQ is 98, 2 points below average. Wouldn't it be nice if the world's most powerful nation had an above average IQ? And wouldn't it be nice if that IQ could be raised just by watching NOVA, a weekly science program on PBS? Yes, it would be nice. Let's do that. <img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova8.jpg" width="670" height="435" width_o="670" height_o="435" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova8_o.jpg" data-mid="30530639" border="0" align="left"/><img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova15.jpg" width="670" height="434" width_o="670" height_o="434" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova15_o.jpg" data-mid="30530649" border="0" align="left"/> Experiment 101 lives on NOVA's website. Its goal is to raise America's IQ from 98 to 101 (1 point above average) just by having teams of people tune into the show every week. On the landing page, the rules are explained and teams are encouraged to donate their brains to science every Tuesday at 8 (when NOVA airs). <img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova9.jpg" width="670" height="434" width_o="670" height_o="434" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova9_o.jpg" data-mid="30530640" border="0" align="left"/> Once a team is assembled, each member will take an initial IQ test. Their scores will be averaged out. After each NOVA episode, team members will take a quiz on the material covered in the show. <img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova5.jpg" width="670" height="421" width_o="670" height_o="421" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova5_o.jpg" data-mid="30530636" border="0" align="left"/> Team members can post their scores to Facebook and can invite their Facebook friends to join Experiment 101. <img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova10.jpg" width="670" height="434" width_o="670" height_o="434" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova10_o.jpg" data-mid="30530641" border="0" align="left"/> Of course every experiment needs a control group. This group will watch nothing but NOVA's competitors, shows such as American Idol, The Biggest Loser and NCIS. <img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova16.jpg" width="670" height="435" width_o="670" height_o="435" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova16_o.jpg" data-mid="30530652" border="0" align="left"/> Live chats with experts featured on each show will be accessible to team members who want to take full advantage of NOVA's resources. <img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova11.jpg" width="670" height="435" width_o="670" height_o="435" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova11_o.jpg" data-mid="30530643" border="0" align="left"/><img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova17.jpg" width="670" height="436" width_o="670" height_o="436" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova17_o.jpg" data-mid="30530653" border="0" align="left"/> Because NOVA's content is intense, complex and often times mind blowing, it can be easy to become over-stimulated or overwhelmed on the site. After users spend more than 1 hour on the NOVA website, a science overload warning will pop up prompting them to click on the science overload antidote. The science overload antidote is a ridiculous, mindless YouTube video, the opposite of NOVA. Here, a user relieves science overload by watching a polar bear slip on some ice. <img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova6.jpg" width="670" height="517" width_o="670" height_o="517" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova6_o.jpg" data-mid="30530637" border="0" align="left"/> Teams that sign up for Experiment 101 will be given team kits to help them succeed. Included in the kit are t-shirts, stickers, a "stress brain", flash cards related to NOVA material, brain building tips and donor cards for each team member. <img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova2.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova2_o.jpg" data-mid="30530633" border="0" align="left"/> Team members with smart phones can also download a NOVA flash card app that will help prepare them for upcoming episodes. <img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova1.jpg" width="670" height="439" width_o="670" height_o="439" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova1_o.jpg" data-mid="30530631" border="0" align="left"/> Commercials on Hulu will feature brain building tips for Experiment 101 participants. <img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova3.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova3_o.jpg" data-mid="30530634" border="0" align="left"/><img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova14.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova14_o.jpg" data-mid="30530647" border="0" align="left"/><img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova4.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova4_o.jpg" data-mid="30530635" border="0" align="left"/> There would be out-of-home executions inviting people donate their brains to science. <img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova12.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova12_o.jpg" data-mid="30530644" border="0" align="left"/><img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova13.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova13_o.jpg" data-mid="30530646" border="0" align="left"/> NOVA staff in mobile viewing stations would also travel around cities educating people about Experiment 101 and signing them up to participate. <img src="http://payload167.cargocollective.com/1/0/25954/5647136/nova7.jpg" width="670" height="434" width_o="670" height_o="434" src_o="http://payload167.cargocollective.com/1/0/25954/5647136/nova7_o.jpg" data-mid="30530638" border="0" align="left"/> At the end of the experiment each team member will take another IQ test and that score will be compared with their starting score. Teams can check out their progress, the control group's progress and how America did as a whole. If a team's IQ went up, each team member will be invited to add NOVA to their resume. This campaign would not only fill NOVA's current viewers with pride but it would also challenge and bring in many new viewers as well. My Roles: Concept Development, User Experience Design America's IQ is 98, 2 points below average. Wouldn't it be nice if the world's most powerful nation had an above average IQ? And wouldn't it be nice if that IQ... http://www.alexridore.com/RiDQulous-Kitten-Bubbles http://www.alexridore.com/following/alexridore.com/RiDQulous-Kitten-Bubbles Sun, 24 Jun 2012 23:10:56 +0000 Alex Ridoré 3619698 First some background. The Digital creative team was tasked with coming with some cool digital executions to go with the current Dairy Queen campaign going on at the time. RiDQulous Kitten Bubbles was one of those things. <img src="http://payload65.cargocollective.com/1/0/25954/3619698/riDQulous1.png" width="670" height="423" width_o="670" height_o="423" src_o="http://payload65.cargocollective.com/1/0/25954/3619698/riDQulous1_o.png" data-mid="19130815" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/0/25954/3619698/riDQulous2.png" width="670" height="423" width_o="670" height_o="423" src_o="http://payload65.cargocollective.com/1/0/25954/3619698/riDQulous2_o.png" data-mid="19130816" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/0/25954/3619698/riDQulous3.png" width="670" height="423" width_o="670" height_o="423" src_o="http://payload65.cargocollective.com/1/0/25954/3619698/riDQulous3_o.png" data-mid="19130820" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/0/25954/3619698/riDQulous4.png" width="670" height="423" width_o="670" height_o="423" src_o="http://payload65.cargocollective.com/1/0/25954/3619698/riDQulous4_o.png" data-mid="19130822" border="0" align="left"/> Developed with Flash and ActionScript 3.0, people would be driven to this interactive experience through the Dairy Queen website, Youtube page, and Twitter online and it would also live as a downloadable interactive screensaver. Launch RiDQulous Kitten Bubbles (requires Flash) Have fun with it. Its a great time waster. My Roles Creative Concept, User Experience Design, Flash Development First some background. The Digital creative team was tasked with coming with some cool digital executions to go with the current Dairy Queen campaign going on at... http://www.alexridore.com/Grey-Greetings http://www.alexridore.com/following/alexridore.com/Grey-Greetings Sun, 24 Jun 2012 23:10:55 +0000 Alex Ridoré 3619722 Our annual agency Holiday Party was coming up and we needed a way to remind Grey employees that it was coming up and that there was gonna be plenty to drink. <img src="http://payload65.cargocollective.com/1/0/25954/3619722/Picture 17.png" width="670" height="451" width_o="1308" height_o="882" src_o="http://payload65.cargocollective.com/1/0/25954/3619722/Picture 17_o.png" data-mid="19116786" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/0/25954/3619722/Picture 18.png" width="670" height="451" width_o="1308" height_o="882" src_o="http://payload65.cargocollective.com/1/0/25954/3619722/Picture 18_o.png" data-mid="19116792" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/0/25954/3619722/Picture 19.png" width="670" height="451" width_o="1308" height_o="882" src_o="http://payload65.cargocollective.com/1/0/25954/3619722/Picture 19_o.png" data-mid="19116804" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/0/25954/3619722/Picture 20.png" width="670" height="451" width_o="1308" height_o="882" src_o="http://payload65.cargocollective.com/1/0/25954/3619722/Picture 20_o.png" data-mid="19116808" border="0" align="left"/> Grey Greetings gave Grey employees something cool to play with while waiting for the Holiday Party to come as well as a pretty soothing on-screen buddy. You too can enjoy some soothing scotch glass music and lightly falling snow. Launch Grey Greetings (requires Flash) My Roles: Creative Concept, User Experience Design, Flash Development Our annual agency Holiday Party was coming up and we needed a way to remind Grey employees that it was coming up and that there was gonna be plenty to drink. ... http://www.alexridore.com/Annie-Renje http://www.alexridore.com/following/alexridore.com/Annie-Renje Sun, 24 Jun 2012 23:10:54 +0000 Alex Ridoré 3619694 <img src="http://payload65.cargocollective.com/1/0/25954/3619694/annieandrenje1.png" width="670" height="423" width_o="670" height_o="423" src_o="http://payload65.cargocollective.com/1/0/25954/3619694/annieandrenje1_o.png" data-mid="19118525" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/0/25954/3619694/annieandrenje2.png" width="670" height="423" width_o="670" height_o="423" src_o="http://payload65.cargocollective.com/1/0/25954/3619694/annieandrenje2_o.png" data-mid="19118536" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/0/25954/3619694/annieandrenje3.png" width="670" height="423" width_o="670" height_o="423" src_o="http://payload65.cargocollective.com/1/0/25954/3619694/annieandrenje3_o.png" data-mid="19118506" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/0/25954/3619694/annieandrenje4.png" width="670" height="423" width_o="670" height_o="423" src_o="http://payload65.cargocollective.com/1/0/25954/3619694/annieandrenje4_o.png" data-mid="19118515" border="0" align="left"/> Wedding website I made for my friends using CSS3 transitions, JQuery animations and I even included social media integration with a Facebook comment wall for their guestbook. This website received an Honorable Mention from Awwwards for site of the day. Launch website. My Roles: Creative Concept, User Experience Design, Art Direction, Web Development Wedding website I made for my friends using CSS3 transitions, JQuery animations and I even included social media integration with a Facebook comment wall for... http://www.alexridore.com/Mike-s-Hard-Lemonade-Initiatives-Initiative http://www.alexridore.com/following/alexridore.com/Mike-s-Hard-Lemonade-Initiatives-Initiative Sun, 24 Jun 2012 23:10:53 +0000 Alex Ridoré 3619704 <img src="http://payload65.cargocollective.com/1/0/25954/3619704/mikes1_1.png" width="670" height="548" width_o="670" height_o="548" src_o="http://payload65.cargocollective.com/1/0/25954/3619704/mikes1_1_o.png" data-mid="19346596" border="0" align="left"/> <img src="http://payload65.cargocollective.com/1/0/25954/3619704/mikes_sadHyena1.jpg" width="670" height="1284" width_o="670" height_o="1284" src_o="http://payload65.cargocollective.com/1/0/25954/3619704/mikes_sadHyena1_o.jpg" data-mid="19346339" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/0/25954/3619704/mikes_sadHyena2.jpg" width="670" height="1284" width_o="670" height_o="1284" src_o="http://payload65.cargocollective.com/1/0/25954/3619704/mikes_sadHyena2_o.jpg" data-mid="19346342" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/0/25954/3619704/mikes_sadHyena3.jpg" width="670" height="1284" width_o="670" height_o="1284" src_o="http://payload65.cargocollective.com/1/0/25954/3619704/mikes_sadHyena3_o.jpg" data-mid="19346346" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/0/25954/3619704/mikes_dontClick1.jpg" width="670" height="623" width_o="810" height_o="754" src_o="http://payload65.cargocollective.com/1/0/25954/3619704/mikes_dontClick1_o.jpg" data-mid="19346350" border="0" align="left"/><img src="http://payload65.cargocollective.com/1/0/25954/3619704/mikes_dontClick2.jpg" width="670" height="623" width_o="810" height_o="754" src_o="http://payload65.cargocollective.com/1/0/25954/3619704/mikes_dontClick2_o.jpg" data-mid="19346356" border="0" align="left"/> The Initiatives Initiative was the first digital undertaking for Grey NY with Mike's Hard Lemonade. It was huge undertaking that required 4 different developers working on one Facebook application with over 20 different applications in itself. Using JQuery animations I helped develop Don't Click and the Sad Hyena Initiatives. The Initiatives Initiative kicked off on Cuatro de Mayo 2012 and continued throughout the summer with initiatives popping up on the different summertime holidays. My Roles: Web Development The Initiatives Initiative was the first digital undertaking for Grey NY with Mike's Hard Lemonade. It was huge undertaking that required 4 different developers... http://www.alexridore.com/SuperNova http://www.alexridore.com/following/alexridore.com/SuperNova Wed, 14 Jul 2010 15:13:30 +0000 Alex Ridoré 512364 SuperNova is a new platform we created for discovering and exploring music beyond beats and notes and beyond genres and superstars and allows users to discover what makes music, MUSIC. This gives them a way to get closer with the music and the artists. With SuperNova you can explore music several different ways: There is the mood-driven music search engine that allows you to search for music based on how you feel and what you really want hear at that moment. It finds music based on how you answer a series of questions selecting the song that best matches your mood or provides you with several that match your mood. <img src="http://payload.cargocollective.com/1/0/25954/512364/supernovasite_moodcloud.png" width="670" height="502" width_o="750" height_o="563" src_o="http://payload.cargocollective.com/1/0/25954/512364/supernovasite_moodcloud_o.png" data-mid="2452123" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512364/supernovasite_question_finalA4.png" width="670" height="502" width_o="750" height_o="563" src_o="http://payload.cargocollective.com/1/0/25954/512364/supernovasite_question_finalA4_o.png" data-mid="2452125" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512364/supernovasite_Artistcloud.png" width="670" height="502" width_o="750" height_o="563" src_o="http://payload.cargocollective.com/1/0/25954/512364/supernovasite_Artistcloud_o.png" data-mid="2452117" border="0" align="left"/> Tagged music files provides a way of understanding a piece of music and that artist better. Similar to director's cut on a DVD, tags within a tagged music timeline can be videos, images, audio, or textual messages from the artist providing exactly what they were thinking at that particular moment in the song. Fans are able to comment on those tags and create their own tagged music timeline to send to someone populated with thier own thoughts and feelings. <img src="http://payload.cargocollective.com/1/0/25954/512364/supernovasite_taggedfiles.png" width="670" height="502" width_o="750" height_o="563" src_o="http://payload.cargocollective.com/1/0/25954/512364/supernovasite_taggedfiles_o.png" data-mid="2452136" border="0" align="left"/> There is a Pro Tools mixing and mashing application that allows fans rediscover and reimagine their favorite songs to make it thier own. <img src="http://payload.cargocollective.com/1/0/25954/512364/supernovasite_mixer.png" width="670" height="502" width_o="750" height_o="563" src_o="http://payload.cargocollective.com/1/0/25954/512364/supernovasite_mixer_o.png" data-mid="2452121" border="0" align="left"/> On the mobile Supernova app users will be able discover local music that allows them to become more connected with the sounds and the music wherever they are. <img src="http://payload.cargocollective.com/1/0/25954/512364/supernovaiphone.png" width="670" height="502" width_o="750" height_o="563" src_o="http://payload.cargocollective.com/1/0/25954/512364/supernovaiphone_o.png" data-mid="2452114" border="0" align="left"/> We also saw an opportunity to introduce SuperNova to the masses in a big way. South by Southwest (SXSW), the annual 2 week conference where music, film and technology come together, would provide the perfect backdrop to launch SuperNova. <img src="http://payload.cargocollective.com/1/0/25954/512364/sxsw.png" width="670" height="444" width_o="750" height_o="498" src_o="http://payload.cargocollective.com/1/0/25954/512364/sxsw_o.png" data-mid="2452139" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512364/supernova_party.png" width="670" height="444" width_o="750" height_o="498" src_o="http://payload.cargocollective.com/1/0/25954/512364/supernova_party_o.png" data-mid="2452082" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512364/Event_sxsw.png" width="670" height="444" width_o="750" height_o="498" src_o="http://payload.cargocollective.com/1/0/25954/512364/Event_sxsw_o.png" data-mid="2452076" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512364/supernova_sxsw.png" width="670" height="444" width_o="750" height_o="498" src_o="http://payload.cargocollective.com/1/0/25954/512364/supernova_sxsw_o.png" data-mid="2452089" border="0" align="left"/> This would be done with branding throughout SXSW that would entice people to SuperNova's offerings and a launch party where attendees would be able play around and demo SuperNova. <img src="http://payload.cargocollective.com/1/0/25954/512364/supernova1.jpg" width="670" height="1035" width_o="670" height_o="1035" src_o="http://payload.cargocollective.com/1/0/25954/512364/supernova1_o.jpg" data-mid="29159654" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512364/supernova2.jpg" width="670" height="1035" width_o="670" height_o="1035" src_o="http://payload.cargocollective.com/1/0/25954/512364/supernova2_o.jpg" data-mid="29159659" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512364/supernova3.jpg" width="670" height="1035" width_o="670" height_o="1035" src_o="http://payload.cargocollective.com/1/0/25954/512364/supernova3_o.jpg" data-mid="29159660" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512364/supernova4.jpg" width="670" height="721" width_o="670" height_o="721" src_o="http://payload.cargocollective.com/1/0/25954/512364/supernova4_o.jpg" data-mid="29159661" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512364/Supernovadisplay.jpg" width="670" height="841" width_o="670" height_o="841" src_o="http://payload.cargocollective.com/1/0/25954/512364/Supernovadisplay_o.jpg" data-mid="29159663" border="0" align="left"/>} My Roles: Creative Concept, User Experience Design, Information Architecture SuperNova is a new platform we created for discovering and exploring music beyond beats and notes and beyond genres and superstars and allows users to discover... http://www.alexridore.com/Adobe-Bridge http://www.alexridore.com/following/alexridore.com/Adobe-Bridge Wed, 14 Jul 2010 15:13:29 +0000 Alex Ridoré 512363 Adobe Bridge was first introduced in Creative Suite 2 as an application to help manage the files and workflow between the applications within the Creative Suite family of applications. This project ensures that Adobe Bridge lives up to its name as being a bridge between the applications of the Creative Suite family by building its functionality within each application so that there is a much more natural workflow and file management remains as intuitive. Adobe Bridge should be more than just a prettier Finder window. It should be a natural bridge between the applications of Adobe’s Creative Suite. This restructured version of Adobe Bridge runs in the background of the operating system upon logging in so it doesn't require users to open an application. <img src="http://payload.cargocollective.com/1/0/25954/512363/adobebridge2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/25954/512363/adobebridge2_o.jpg" data-mid="29648624" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512363/adobebridge1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/25954/512363/adobebridge1_o.jpg" data-mid="29648508" border="0" align="left"/> Adobe Bridge can also be accessed from within the Creative Suite applications providing users with options that are unique to the appliation that they are currently using. <img src="http://transit3.cargocollective.com/1/0/25954/512363/adobebridge4.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://transit3.cargocollective.com/1/0/25954/512363/adobebridge4_o.jpg" data-mid="29648510" border="0" align="left"/> During the course of a project a user can create files that have been made using several of the applications within the Creative Suite family, so it would also be necessary to be able to create project file types, named .PROJ, that automatically aggregates all of the files into one place. <img src="http://transit3.cargocollective.com/1/0/25954/512363/adobebridge3.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://transit3.cargocollective.com/1/0/25954/512363/adobebridge3_o.jpg" data-mid="29648512" border="0" align="left"/> All of these features would give Creative Suite users a reason to use Adobe Bridge and helps it live up to its name. My Roles: Creative Concept, User Experience Design, Information Architecture Adobe Bridge was first introduced in Creative Suite 2 as an application to help manage the files and workflow between the applications within the Creative Suite... http://www.alexridore.com/Audi http://www.alexridore.com/following/alexridore.com/Audi Wed, 14 Jul 2010 15:12:06 +0000 Alex Ridoré 512360 Audi of America came to the Brandcenter with the challenge of increasing its appeal to Millennials. Our team discovered that Audi already had a strong following among the target. Unfortunately, Audi’s lower than average customer service was the single largest obstacle preventing the brand from commanding preference of those 16-31. Our solution was a comprehensive internal campaign to educate and motivate dealerships and salesmen about this potentially lucrative demographic. We dovetailed this with an external campaign in select test markets to increase test drives among Millennials. A campaign reflecting Audi's philosophy on the emphasis on design. Nontraditional direct mail and an online campaign would direct Millennials to a test drive. <img src="http://payload.cargocollective.com/1/0/25954/512360/bannerfull.png" width="670" height="424" width_o="750" height_o="475" src_o="http://payload.cargocollective.com/1/0/25954/512360/bannerfull_o.png" data-mid="2454297" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512360/sampleintro.png" width="670" height="536" width_o="750" height_o="600" src_o="http://payload.cargocollective.com/1/0/25954/512360/sampleintro_o.png" data-mid="2454344" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512360/samplepage.png" width="670" height="536" width_o="750" height_o="600" src_o="http://payload.cargocollective.com/1/0/25954/512360/samplepage_o.png" data-mid="2454347" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512360/samplecertificate.png" width="670" height="536" width_o="750" height_o="600" src_o="http://payload.cargocollective.com/1/0/25954/512360/samplecertificate_o.png" data-mid="2454350" border="0" align="left"/> A post-Audi test drive withdrawl kit would be given to the Millennial after the drive using elements of an Audi to emphasize Audi's design philosophy. <img src="http://payload.cargocollective.com/1/0/25954/512360/kit.png" width="670" height="445" width_o="750" height_o="499" src_o="http://payload.cargocollective.com/1/0/25954/512360/kit_o.png" data-mid="2454355" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512360/Blindfold.png" width="670" height="445" width_o="750" height_o="499" src_o="http://payload.cargocollective.com/1/0/25954/512360/Blindfold_o.png" data-mid="2454361" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512360/Smell.png" width="670" height="445" width_o="750" height_o="499" src_o="http://payload.cargocollective.com/1/0/25954/512360/Smell_o.png" data-mid="2454362" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512360/Portrait.png" width="670" height="445" width_o="750" height_o="499" src_o="http://payload.cargocollective.com/1/0/25954/512360/Portrait_o.png" data-mid="2454364" border="0" align="left"/> In addition to a training program, we would distribute booklets containing information for the dealerships about why Millennials are an important Audi driver, a snapshot of what the world had been like during their lives, and concluding with information on how dealeships can utilize social networking sites like Facebook, Twitter and Meetup to create local communities around their dealership. <img src="http://payload.cargocollective.com/1/0/25954/512360/DealershipB.png" width="670" height="445" width_o="750" height_o="499" src_o="http://payload.cargocollective.com/1/0/25954/512360/DealershipB_o.png" data-mid="2454373" border="0" align="left"/> We also provided salesmen wallet sized guide booklets that lists the top 5 things that they should keep in mind when interacting with Millennials. A car salesman is the at the front line of converting sales and are vital to the success of this campaign. <img src="http://payload.cargocollective.com/1/0/25954/512360/SalesmanB.png" width="670" height="445" width_o="750" height_o="499" src_o="http://payload.cargocollective.com/1/0/25954/512360/SalesmanB_o.png" data-mid="2454381" border="0" align="left"/> We also found there was miscommunication among dealerships, service centers, and corporate office so we created an internal facing social network that the network of Audi parts can stay connected on what is going on in the Audi Nation. <img src="http://payload.cargocollective.com/1/0/25954/512360/audi1_11.jpg" width="670" height="346" width_o="1160" height_o="600" src_o="http://payload.cargocollective.com/1/0/25954/512360/audi1_11_o.jpg" data-mid="29381083" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512360/audi2.jpg" width="670" height="437" width_o="670" height_o="437" src_o="http://payload.cargocollective.com/1/0/25954/512360/audi2_o.jpg" data-mid="29380975" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512360/audi3.jpg" width="670" height="437" width_o="670" height_o="437" src_o="http://payload.cargocollective.com/1/0/25954/512360/audi3_o.jpg" data-mid="29380977" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512360/audi4.jpg" width="670" height="437" width_o="670" height_o="437" src_o="http://payload.cargocollective.com/1/0/25954/512360/audi4_o.jpg" data-mid="29380978" border="0" align="left"/> For our efforts we won the Audi client pitch and were invited by the Audi USA CMO, Scott Keogh, to present our recommendations at the Audi USA Headquarters in Herndon, Virginia. My Roles: Creative Concept, User Experience Design Audi of America came to the Brandcenter with the challenge of increasing its appeal to Millennials. Our team discovered that Audi already had a strong following... http://www.alexridore.com/NYC-Food-Challenge http://www.alexridore.com/following/alexridore.com/NYC-Food-Challenge Wed, 14 Jul 2010 15:12:04 +0000 Alex Ridoré 512359 With its diverse population New York City is known for the different types of food you can experience across all its boroughs. There are strong loyalties to food and even stronger arguments in favor of those foods. <img src="http://payload.cargocollective.com/1/0/25954/512359/foodNetwork1.png" width="585" height="423" width_o="585" height_o="423" src_o="http://payload.cargocollective.com/1/0/25954/512359/foodNetwork1_o.png" data-mid="2438730" border="0" align="left"/> The Food Network NYC Food Challenge leverages the strengths of those foods and arguments along side the popularity of the Food Network in order to settle, and in some cases, further those arguments about who boasts the best dishes in the big city. This project pits dish against dish, restaurant against restaurant, and/or borough against borough with challenges being made from those businesses or even patrons of those businesses in order to get the discussion and the competition going. The Challenge would live on FoodNetwork.com, the Challenge Facebook page, and Twitter page. The Food Network NYC Food Challenge also helps in exposing visitors as well as current New York City residents to different parts of the city that they are not aware of or even normally visit. <img src="http://payload.cargocollective.com/1/0/25954/512359/foodNetwork2.png" width="585" height="423" width_o="585" height_o="423" src_o="http://payload.cargocollective.com/1/0/25954/512359/foodNetwork2_o.png" data-mid="2438732" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512359/foodNetwork3.png" width="585" height="423" width_o="585" height_o="423" src_o="http://payload.cargocollective.com/1/0/25954/512359/foodNetwork3_o.png" data-mid="2438733" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512359/foodNetwork4.png" width="585" height="423" width_o="585" height_o="423" src_o="http://payload.cargocollective.com/1/0/25954/512359/foodNetwork4_o.png" data-mid="2438734" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512359/foodNetwork5.png" width="585" height="423" width_o="585" height_o="423" src_o="http://payload.cargocollective.com/1/0/25954/512359/foodNetwork5_o.png" data-mid="2438735" border="0" align="left"/> The most compelling challenges would be televised weekly on the Food Network, exploring not only the foods and arguments involved but also the sections of the city that these foods are coming from on The Food Network NYC Food Challenge. <img src="http://payload.cargocollective.com/1/0/25954/512359/foodNetwork6.png" width="585" height="423" width_o="585" height_o="423" src_o="http://payload.cargocollective.com/1/0/25954/512359/foodNetwork6_o.png" data-mid="2438738" border="0" align="left"/> My Roles: Creative Concept, User Experience Design, Information Architecture With its diverse population New York City is known for the different types of food you can experience across all its boroughs. There are strong loyalties to food... http://www.alexridore.com/Logos http://www.alexridore.com/following/alexridore.com/Logos Wed, 14 Jul 2010 15:12:03 +0000 Alex Ridoré 512357 <img src="http://payload.cargocollective.com/1/0/25954/512357/yapya.jpg" width="670" height="423" width_o="670" height_o="423" src_o="http://payload.cargocollective.com/1/0/25954/512357/yapya_o.jpg" data-mid="19235864" border="0" align="left"/> 2009 Silver ADDY Winner in the Logo design category from the DC Ad Club <img src="http://payload.cargocollective.com/1/0/25954/512357/whiSki2.jpg" width="670" height="423" width_o="670" height_o="423" src_o="http://payload.cargocollective.com/1/0/25954/512357/whiSki2_o.jpg" data-mid="19235885" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/25954/512357/lovethefoodie.jpg" width="670" height="423" width_o="670" height_o="423" src_o="http://payload.cargocollective.com/1/0/25954/512357/lovethefoodie_o.jpg" data-mid="19235897" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/25954/512357/lovethefoodie2.jpg" width="670" height="423" width_o="670" height_o="423" src_o="http://payload.cargocollective.com/1/0/25954/512357/lovethefoodie2_o.jpg" data-mid="19235899" border="0" align="left"/> 2009 Silver ADDY Winner in the Logo design category from the DC Ad Club