Kevlar EXO
Kevlar EXO is the next generation in body armor and biggest innovation in the category since Kevlar was invented in 1965. The new fabric weighs less, is more flexible and more breathable while maintaining the same level of threat protection.
We were tasked by DuPont to create a website for the launch of Kevlar EXO. We built and designed a website experience that emphasized all the benefits of the new fabric and mirrored the look and movements of the larger launch campaign. The Kevlar EXO website is a 1-page site users navigate through scroll based animations that flow and move in every direction.
Awards
2024 Effie
Bronze, New Product or Service Line Extension
My Role: Art Direction, Web Development & Consultation